Our Story – Asel Al Arabia

Rooted in Legacy Focused on Vision

ASEL’s story is deeply intertwined with the values and passion of its founder, Dr. Ahmed Almutabagani. His time in Italy inspired a culture of excellence and innovation that continues to define the company. Today, under the leadership of the Almutabagani family, ASEL remains firmly aligned proudly with Saudi Arabia’s Vision 2030, focusing on economic diversification, sustainability, and community development.

ASEL is poised to seize future opportunities, ensuring its role as a key player in shaping a prosperous Middle East.

Company Milestones – A Legacy of Progress

1967

Dr. Ahmed Almutabagani establishes ISAM with a vision to serve Saudi Arabia’s healthcare
needs. The company begins operations with a modest team of four employees and SR
50,000 in capital.

1978

ASEL’s legacy in baby care began with its collaboration with Chicco since 1978, the
renowned Italian international company specializing in baby care products.

1981

Strategic partnerships with leading healthcare multinational corporations are formed, enabling ISAM to provide outstanding services in the healthcare sector and baby care products. The company earns the Saudi FDA Class “A” Supplier license, achieving an annual turnover of approximately 70 USD Million.

Strategic Collaboration between ASEL and SYNTHES started from 1981 till 2017. Synthes is a global leader in orthopedic trauma implants, marking a pivotal phase in advancing healthcare standards across the region. During this time, Synthes’ exceptional product innovation and comprehensive educational programs for surgeons enabled ASEL to introduce cutting-edge solutions to hospitals and medical facilities throughout Saudi Arabia. Over the span of 37 years, this partnership significantly contributed a major role in equipping healthcare providers with world-class trauma implants and improving patient outcomes. Beyond product distribution, ISAM and Synthes worked together to host continuous education workshops, enhancing the skills and knowledge of medical professionals. This commitment to professional development helped elevate the standard of care and reinforced Saudi Arabia’s position as a leader in healthcare services. While ISAM’s collaboration with Synthes concluded in 2017, the foundation it built paved the way for the company’s enduring leadership in orthopedic care. Today, ASEL continues to set new benchmarks in the sector through its strategic partnership with Zimmer Biomet, bringing advanced solutions to the region.

1993

Expanding into manufacturing baby care products, ISAM specializes in manufacturing,
importing, and supplying high-quality items for children aged 0–6 years. With seven
branches across Saudi Arabia.

2003

The hospitality sector is launched with the introduction of two landmark hotels in Medina,
Rehab Al Mesk and Rotana Al Mesk, featuring over 400 rooms and suites with a distance
less than 175 m from Al Masjid Al-Nabawi. These properties set a new standard for purpose-
driven hospitality in the region.

2008

ASEL Al Arabia is founded with a strong financial foundation, marking the consolidation of various sectors under one unified entity. This ensures sustainable growth and innovation across all sectors. ISAM becomes part of ASEL

2012

ASEL undertakes key projects in real estate development, focusing on commercial spaces,
office buildings, residential properties and warehouses. A centralized logistics hub is
established to streamline operations and drive efficiency across the company.

2018

A joint venture with Zimmer Biomet is established, bringing advanced orthopedic solutions to the region and strengthening ASEL’s presence in the healthcare sector.

2024

ASEL achieves new milestones in luxury design and construction through EMMAR FADA. The
merger with a prestigious French architectural bureau enables the company to deliver
cutting-edge, large-scale projects in Riyadh.

2030

Highlighted alignment with Saudi Vision 2030, emphasizing economic diversification and sustainability to support national goals. ASEL is poised for continued growth, leveraging its expertise to contribute to the Kingdom’s economic diversification and sustainability efforts.

Employees

0 +

A Legacy Built to Last

Rooted in a legacy of excellence established over decades, ASEL remains committed to driving innovation and pursuing transformative growth. From its beginnings in 1967 to becoming a leader across diverse industries, ASEL’s journey reflects resilience, adaptability, and an unwavering focus on delivering value.

In 2018, ASEL established a groundbreaking joint venture with Zimmer Biomet, a global powerhouse in arthroplasty implants. Zimmer Biomet’s unparalleled expertise in joint replacement solutions, coupled with its market leadership commanding a 28% global market share in arthroplasty, delivered exceptional value to the region.

Through this venture, where Zimmer Biomet holds a 51% stake, ASEL has become a cornerstone of orthopedic care in the region. Together, the companies have introduced state-of-the-art joint replacement technologies that restore mobility and improve the quality of life for thousands of patients annually.

The collaboration extends beyond technology, with ASEL and Zimmer Biomet co-developing initiatives that promote innovation, provide access to advanced surgical tools, and train healthcare professionals to adopt the latest medical advancements. This enduring partnership underscores ASEL’s commitment to delivering exceptional healthcare solutionswhile prioritizing patient outcomes and community well-being.

Elevating Baby Care with Chicco

ASEL’s legacy in baby care began with its collaboration with Chicco since 1978, the renowned Italian international company specializing in baby care products. Over the span of 15 years ASEL played a pivotal role in redefining standards for child safety and well-being in Saudi Arabia. Building on the knowledge and expertise gained through this partnership. In 1993 ASEL launched its own brand Kiko , to meet the evolving needs of families with products designed and manufactured under its name.

Kiko has since become synonymous with high-quality, safe, and reliable baby care solutions, supporting every stage of a child’s development. Its diverse portfolio, encompassing feeding essentials, strollers, toys, and more, is tailored to modern families. By bringing these trusted products to local markets, ASEL has continued to fulfill any demand while fostering a culture of care and confidence among parents.