About Us – Asel Al Arabia

The Journey of ASEL

A Legacy of Vision and Growth

In 1967, Dr. Ahmed Almutabagani laid the foundation of a dream called ISAM. With a modest capital of SR 50,000 and a small yet dedicated team of four, the company set out to address critical healthcare needs in Saudi Arabia. Driven by a vision to represent global corporations with innovative products in the healthcare sector coupled with ISAM’s full rounded dedicated service to the industry , ISAM quickly became a trusted name in the region.

Building Partnerships, Shaping Futures

At the heart of ASEL’s journey lies a profound belief in the power of meaningful collaborations. By forging alliances with some of the world’s most reliable and innovative organizations, ASEL has solidified its position as leader in its fields while creating substantial value for the communities it serves. These partnerships reflect a commitment to excellence, trust, and shared vision.

Expanding Horizons

ASEL’s journey has been defined by diversification and strategic growth. Over the years, it has ventured into key sectors, collectively contributing to the company’s robust portfolio:

Real Estate Development: Pioneering transformative projects across residential, commercial, and warehousing sectors, ASEL is reshaping landscapes and communities.
Hospitality: Establishing purpose-driven hotels in Medina, ASEL combines deliver exceptional service with a meaningful guest experience near Al Masjid Al-Nabawi.
Luxury Design: Through EMMAR FADA, ASEL partners with world-class designers like David Rocca to create precision-engineered, luxurious spaces that redefine modern living.

Pioneering the Future

As ASEL enters a new era, it remains committed to innovation and leadership in emerging industries. The company is actively exploring partnerships and investments in:

Radiology center and diagnostic center
Gene and Cell Therapy
Biosimilar Pharmaceuticals
Artificial Intelligence and Cybersecurity
Luxury Industry.
Food and Beverage Industry